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The Role of the Electronic Banking Marketing Mix Elements in Enhancing the Competitive Advantage: A Field Study on Customers of Islamic International Arab Bank at Amman City/Jordan

Crossref DOI link: https://doi.org/10.1007/978-3-031-39158-3_64

Published Online: 2023-08-27

Published Print: 2023

Update policy: https://doi.org/10.1007/springer_crossmark_policy