Benefits and Detriments of Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-031-39359-4_3
Published Online: 2023-09-08
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mutum, Dilip S. https://orcid.org/0000-0002-9857-1164
Ghazali, Ezlika M. https://orcid.org/0000-0001-7824-4433
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 8 September 2023