Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand
Crossref DOI link: https://doi.org/10.1007/978-3-031-41770-2_12
Published Online: 2023-09-27
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Santos, Sara
Santo, Pedro Espírito
Ferreira, Sónia
Text and Data Mining valid from 2023-09-27
Version of Record valid from 2023-09-27
Chapter History
First Online: 27 September 2023