How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement
Crossref DOI link: https://doi.org/10.1007/978-3-031-48397-4_23
Published Online: 2023-12-29
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lacap, Jean Paolo G.
Ricafrente, Mark Ivan Leo
Caponpon, Jude
Medina, Rannie
Raneses, Ruby Anna
Centeno, Zarah
Syed Annuar, Sharifah Nurafizah
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 29 December 2023