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Linking Brand Awareness, Influencers, and Impulse Buying Via SOR Theory: A Conceptual Paper

Crossref DOI link: https://doi.org/10.1007/978-3-031-48770-5_23

Published Online: 2024-04-10

Published Print: 2024

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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