The Impact of Social Media Marketing on Brand Equity: A Case Study of Luxury Fashion Brands
Crossref DOI link: https://doi.org/10.1007/978-3-031-49544-1_15
Published Online: 2024-05-02
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sulaiman, Mohammad Fayez Abu
Sakallah, Mohammed Hedar
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 2 May 2024