Transformative Marketing Services to Fight Poverty at the Bottom of the Pyramid
Crossref DOI link: https://doi.org/10.1007/978-3-031-49853-4_17
Published Online: 2024-04-02
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pincay Pilay, Mercedes Marcela
López López, Inés
Ruiz de Maya, Salvador
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 2 April 2024