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Authors
Gonçalves, Ana Rita
Pinto, Diego Costa
Shuqair, Saleh
Imanbay, Anel
Mattila, Anna S.
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Chapter History
First Online: 16 March 2024
Conference Information
Conference Acronym: AMSWMC
Conference Name: Academy of Marketing Science World Marketing Congress
Conference City: Canterbury
Conference Country: United Kingdom
Conference Year: 2023
Conference Start Date: 11 July 2023
Conference End Date: 14 July 2023
Conference Number: 24
Conference ID: amswmc2023
Conference URL: https://www.ams-web.org/event/2023WMC24
