Updates are available Correction dated 2024-04-28
Click to view Correction: https://doi.org/10.1007/978-3-031-53286-3_13
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Authors
Rodmanee, Sudarin
Chaisit, Sumalee
Photcharoen, Chomsaeank
Rodmanee, Yaowarin
Sann, Raksmey
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Chapter History
First Online: 16 March 2024
Change Date: 28 April 2024
Change Type: Correction
Change Details: The original version of the chapter was inadvertently published with the incorrect author sequence order and missed to include acknowledgment text.
Conference Information
Conference Acronym: AMSWMC
Conference Name: Academy of Marketing Science World Marketing Congress
Conference City: Canterbury
Conference Country: United Kingdom
Conference Year: 2023
Conference Start Date: 11 July 2023
Conference End Date: 14 July 2023
Conference Number: 24
Conference ID: amswmc2023
Conference URL: https://www.ams-web.org/event/2023WMC24
