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The Impact of Influencer Marketing on Brand Perception: A Study of Jordanian Customers Influenced on Social Media Platforms

Crossref DOI link: https://doi.org/10.1007/978-3-031-56015-6_29

Published Online: 2024-06-02

Published Print: 2024

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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