The Impact of Fostering Parasocial Relationship Between Influencing Entrepreneurs and Social Media Followers on the Brand Image and the Purchase Intentions of Start-Up Companies
Crossref DOI link: https://doi.org/10.1007/978-3-031-56121-4_41
Published Online: 2024-03-29
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Awawdeh, Esraa
Alhassan, Rouaa
Alalya, Amer
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-03-29
Chapter History
First Online: 29 March 2024