Consumer–Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions
Crossref DOI link: https://doi.org/10.1007/978-3-031-59535-6_23
Published Online: 2024-11-12
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rafi, Arslan
Rehman, Mohsin Abdur
Hussain, Muzaffar
Arslan, Ahmad
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 12 November 2024