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“Advertising Is the Art of Aiming at the Head and Hitting the Wallet”: How Blindly Do Commercials Shoot Cupid’s Arrows?

Crossref DOI link: https://doi.org/10.1007/978-3-031-62312-7_12

Published Online: 2025-10-01

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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