Social Media Marketing and Its Impact on Consumer Buying Behaviour with Special Reference to Coimbatore City
Crossref DOI link: https://doi.org/10.1007/978-3-031-63402-4_31
Published Online: 2024-09-13
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pon, Shanmugha Priya
Biju, M.
Vijaitha Christy, N.
Smilee Bose, S.
Soniya, S.
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 13 September 2024