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Authors
del Mar Martín García, María
Ruiz-Real, José Luis
Gázquez-Abad, Juan Carlos
Uribe-Toril, Juan
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Chapter History
First Online: 9 September 2024
Conference Information
Conference Acronym: NB&PL
Conference Name: International Conference on Advances in National Brand and Private Label Marketing
Conference City: Oxford
Conference Country: United Kingdom
Conference Year: 2024
Conference Start Date: 8 July 2024
Conference End Date: 10 July 2024
Conference ID: nb&pl2024
