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Authors
Terán-Yépez, Eduardo https://orcid.org/0000-0002-1260-2477
Sánchez-Pérez, Manuel https://orcid.org/0000-0003-3709-3389
Segovia-López, Cristina https://orcid.org/0000-0001-6740-2133
Marín-Carrillo, María Belén https://orcid.org/0000-0002-6784-0560
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Chapter History
First Online: 9 November 2024
Conference Information
Conference Acronym: ICoAMP
Conference Name: International Conference on Advanced Marketing Practice
Conference City: Almeria
Conference Country: Spain
Conference Year: 2024
Conference Start Date: 18 April 2024
Conference End Date: 19 April 2024
Conference Number: 1
Conference ID: icoamp2024
Conference URL: https://icoamp.com/
