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Authors
Illescas-Manzano, María https://orcid.org/0000-0002-7458-5553
Martínez-Puertas, Sergio https://orcid.org/0000-0003-3822-4336
Cardoso, Paulo Ribeiro https://orcid.org/0000-0002-4643-8716
Segovia-López, Cristina https://orcid.org/0000-0001-6740-2133
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Chapter History
First Online: 9 November 2024
Conference Information
Conference Acronym: ICoAMP
Conference Name: International Conference on Advanced Marketing Practice
Conference City: Almeria
Conference Country: Spain
Conference Year: 2024
Conference Start Date: 18 April 2024
Conference End Date: 19 April 2024
Conference Number: 1
Conference ID: icoamp2024
Conference URL: https://icoamp.com/
