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Authors
Perals, Paula Ortega https://orcid.org/0009-0001-4445-1669
Rambaud, Salvador Cruz https://orcid.org/0000-0002-1318-1221
García, Javier Sánchez https://orcid.org/0000-0002-5907-0340
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Chapter History
First Online: 9 November 2024
Conference Information
Conference Acronym: ICoAMP
Conference Name: International Conference on Advanced Marketing Practice
Conference City: Almeria
Conference Country: Spain
Conference Year: 2024
Conference Start Date: 18 April 2024
Conference End Date: 19 April 2024
Conference Number: 1
Conference ID: icoamp2024
Conference URL: https://icoamp.com/
