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Authors
Capobianco-Uriarte, María de las Mercedes https://orcid.org/0000-0003-0066-0490
Martínez-Bravo, María del Mar https://orcid.org/0000-0002-4236-6444
Terán-Yépez, Eduardo https://orcid.org/0000-0002-1260-2477
Barbosa-Pereira, Carla Alexandra https://orcid.org/0000-0003-4081-3594
Matos-Pedro, Eugenia Maria https://orcid.org/0000-0001-9829-8703
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Chapter History
First Online: 9 November 2024
Conference Information
Conference Acronym: ICoAMP
Conference Name: International Conference on Advanced Marketing Practice
Conference City: Almeria
Conference Country: Spain
Conference Year: 2024
Conference Start Date: 18 April 2024
Conference End Date: 19 April 2024
Conference Number: 1
Conference ID: icoamp2024
Conference URL: https://icoamp.com/
