García-Agüero, Ana Isabel https://orcid.org/0009-0000-0094-3787
Terán-Yépez, Eduardo https://orcid.org/0000-0002-1260-2477
Belmonte-Ureña, Luis J. https://orcid.org/0000-0001-5860-5000
Camacho-Ferre, Francisco https://orcid.org/0000-0003-0209-0997
Chapter History
First Online: 9 November 2024
Conference Information
Conference Acronym: ICoAMP
Conference Name: International Conference on Advanced Marketing Practice
Conference City: Almeria
Conference Country: Spain
Conference Year: 2024
Conference Start Date: 18 April 2024
Conference End Date: 19 April 2024
Conference Number: 1
Conference ID: icoamp2024
Conference URL: https://icoamp.com/