The Impact of Online Reviews on Smartphone Sub-Brand Purchase Intentions for Gen Z in Indonesia
Crossref DOI link: https://doi.org/10.1007/978-3-031-71649-2_18
Published Online: 2025-02-01
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Christian, Michael https://orcid.org/0000-0001-8892-5400
Gularso, Kurnadi https://orcid.org/0000-0002-6371-8613
Yulita, Henilia https://orcid.org/0000-0002-3782-2273
Sunarno, Sunarno
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 1 February 2025