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Impact of Web Assurance Mechanism on Purchase Intention of Products on E-commerce Websites: Mediating Role of Trust and Customer Security Concern

Crossref DOI link: https://doi.org/10.1007/978-3-031-71667-6_11

Published Online: 2024-11-23

Published Print: 2024

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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