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Language and Branding: Analyzing the Influence of Linguistic Features on Consumer Perceptions, Brand Loyalty, and Market

Crossref DOI link: https://doi.org/10.1007/978-3-031-73545-5_119

Published Online: 2024-12-08

Published Print: 2024

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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