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Deciphering the Nexus Between Consumer Ethnocentrism and Perceived Risk: A Comprehensive Review in a Globalized Marketplace

Crossref DOI link: https://doi.org/10.1007/978-3-031-75095-3_22

Published Online: 2025-03-28

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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