Crossmark

A Critical Perspective on Adopting Generative AI in Marketing for Business Organizations

Crossref DOI link: https://doi.org/10.1007/978-3-031-75316-9_46-1

Published Online: 2026-04-08

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Zalan, Tatiana

Toufaily, Elissar
License Information

Text and Data Mining valid from 2026-01-01

Version of Record valid from 2026-01-01
More Information

Chapter History

Received: 7 December 2025, 00:00:00

Accepted: 21 December 2025, 00:00:00

First Online: 8 April 2026