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Reconceptualizing Marketing Competencies for the AI Era

Crossref DOI link: https://doi.org/10.1007/978-3-031-75316-9_60-1

Published Online: 2025-12-19

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

García-Madurga, Miguel Ángel

Grilló-Méndez, Ana-Julia
License Information

Text and Data Mining valid from 2025-12-19

Version of Record valid from 2025-12-19
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Chapter History

Received: 18 July 2025, 00:00:00

Accepted: 21 August 2025, 00:00:00

First Online: 19 December 2025