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Effects of Perceived Ease of Use and Perceived Usefulness of Technology Acceptance Model on Intention to Continue Using Generative AI: Focusing on the Mediating Effect of Satisfaction and Moderating Effect of Innovation Resistance

Crossref DOI link: https://doi.org/10.1007/978-3-031-75599-6_7

Published Online: 2024-10-26

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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