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Authors
Lasrado, Flevy
Nyadzayo, Munyar
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Chapter History
First Online: 24 December 2024
Conference Information
Conference Acronym: AMSAC
Conference Name: Academy of Marketing Science Annual Conference
Conference City: Coral Gables, FL
Conference Country: USA
Conference Year: 2024
Conference Start Date: 22 May 2024
Conference End Date: 24 May 2024
Conference Number: 49
Conference ID: amsac2024
Conference URL: http://www.AMS-web.org
