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Exploring Experiential Marketing Strategies of Luxury Fashion Brands in the Metaverse: An In-Depth Analysis of Immersive Consumer Engagement

Crossref DOI link: https://doi.org/10.1007/978-3-031-77000-5_7

Published Online: 2024-11-15

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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