Brands, Branding and Young Consumer Behaviour
Crossref DOI link: https://doi.org/10.1007/978-3-031-80859-3_7
Published Online: 2025-03-11
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Donga, Gift https://orcid.org/0000-0001-8263-7205
Chimucheka, Tendai https://orcid.org/0000-0003-1445-6351
Shambare, Richard https://orcid.org/0000-0002-6706-3896
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 11 March 2025