Consumer Engagement
Crossref DOI link: https://doi.org/10.1007/978-3-031-84613-7_5
Published Online: 2025-05-30
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ozuem, Wilson
Willis, Michelle
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 30 May 2025