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Impact of Artificial Intelligence on Digital Marketing: Theoretical and Empirical Evidence

Crossref DOI link: https://doi.org/10.1007/978-3-031-84636-6_3

Published Online: 2025-04-23

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Gbadegeshin, Saheed A. https://orcid.org/0000-0001-5314-6554
French, Andrew https://orcid.org/0009-0009-0924-9981
Olajumoke, Taiwo F. https://orcid.org/0009-0005-1249-1593
AlZahrani, Ibrahim A. A. https://orcid.org/0000-0001-8269-1682
Farah, Somayeh Y. https://orcid.org/0009-0004-3431-5112
Jegede, Oluseye https://orcid.org/0000-0002-1972-1516
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Text and Data Mining valid from 2025-01-01

Version of Record valid from 2025-01-01
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Chapter History

First Online: 23 April 2025