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AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC

Crossref DOI link: https://doi.org/10.1007/978-3-031-85272-5_10

Published Online: 2025-04-23

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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