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Exploring the Influence of Cause-Related Brand Partnerships on Consumer Attitudes and Purchase Decisions

Crossref DOI link: https://doi.org/10.1007/978-3-031-85398-2_37

Published Online: 2026-01-02

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Muniyanayaka, Devarajanayaka Kalenahalli https://orcid.org/0000-0003-0853-4085
Kolur, Vijaya Bhaskar https://orcid.org/0009-0009-0218-8100
Kazim, Syed https://orcid.org/0000-0003-1827-2410
Patil, Ashok https://orcid.org/0000-0002-9693-4945
Swaroop, Kotigari Reddi https://orcid.org/0000-0001-5566-0629
Jaheer Mukthar, K. P. https://orcid.org/0000-0002-7888-0242
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Text and Data Mining valid from 2026-01-01

Version of Record valid from 2026-01-01
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Chapter History

First Online: 2 January 2026