Virtual Persuasion: The Power and Risk of VR in Modern Advertising
Crossref DOI link: https://doi.org/10.1007/978-3-031-86536-7_11
Published Online: 2025-07-18
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wang, Yanyun
Chen, Chen Crystal
Nelson, Michelle R.
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 18 July 2025