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The Effect of the Perceived Personal Value of Luxury on Moroccan Millennials’ Luxury Purchase Intention: An Exploratory Study

Crossref DOI link: https://doi.org/10.1007/978-3-031-86698-2_20

Published Online: 2025-04-01

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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