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“A Comparative Study of the Response of Palestinian Consumers to Television Advertising and Digital Advertising”: An Analytical Field Study on a Sample of Palestinian Consumer Users of Television and Digital Advertising

Crossref DOI link: https://doi.org/10.1007/978-3-031-87550-2_15

Published Online: 2025-07-29

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy