One Word Positioning and Brand Vision, Mission, and Purpose
Crossref DOI link: https://doi.org/10.1007/978-3-031-88202-9_9
Published Online: 2025-05-27
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Behnke, Michael
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 27 May 2025