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Consumer Switching Intentions During the Israel-Palestine Conflict Using the Theory of Planned Behavior: A Study on McDonald’s Boycott in Indonesia

Crossref DOI link: https://doi.org/10.1007/978-3-031-88874-8_3

Published Online: 2025-10-01

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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