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The Role of Generative Artificial Intelligence in After-Sales Services: Enhancing Customer Repurchase Behavior Through the SOR Model and Customer Pleasure

Crossref DOI link: https://doi.org/10.1007/978-3-031-90271-0_28

Published Online: 2025-10-01

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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