Customer Value: From ABC Analysis to Customer Lifetime Value (CLV)
Crossref DOI link: https://doi.org/10.1007/978-3-031-90497-4_7
Published Online: 2025-07-17
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Krämer, Andreas
Burgartz, Thomas
Muzzu, Christina
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 17 July 2025