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Impact of Consumer Trust and Deepfake Technology on Purchase Intention in Sports: A Regression Analysis and Nonlinear Constrained Analysis Approach

Crossref DOI link: https://doi.org/10.1007/978-3-031-90742-5_8

Published Online: 2025-05-30

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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