Crossmark

Marketing Theories under the B2B Lens

Crossref DOI link: https://doi.org/10.1007/978-3-031-91104-0_2

Published Online: 2025-06-20

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Chowdhury, Naushaba

Balaraman, Pravin

Liu, Jonathan

Sirkeci, Ibrahim

Wilson, Jonathan A. J.
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Text and Data Mining valid from 2025-01-01

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First Online: 20 June 2025