The B2B Marketing Ecosystem: A Journey Through the Colorful World of B2B Terms
Crossref DOI link: https://doi.org/10.1007/978-3-031-91183-5_3
Published Online: 2025-07-16
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Seebacher, Uwe
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 16 July 2025