The Adoption of Digital Tools in the Marketing Strategies of B2B Startups
Crossref DOI link: https://doi.org/10.1007/978-3-031-93405-6_2
Published Online: 2025-07-25
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Olivieri, Mirko https://orcid.org/0000-0002-5787-6295
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 25 July 2025