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To Use or Not to Use Artificial Intelligence (AI) in Marketing: Insights from Qualitative Research on Adopters and Non-adopters

Crossref DOI link: https://doi.org/10.1007/978-3-031-93875-7_19

Published Online: 2025-07-24

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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