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Effective Commercial Management: Essential Elements for Its Development in the Current Context

Crossref DOI link: https://doi.org/10.1007/978-3-031-96157-1_68

Published Online: 2026-02-01

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Núñez, Yunior González https://orcid.org/0009-0003-1382-1481
González, Gil Ramón https://orcid.org/0000-0001-9870-656X
Ávila, Lianet Reynaldo https://orcid.org/0009-0001-2122-0147
Martínez, Delvia González https://orcid.org/0009-0005-1174-7307
Robaina, Daniel Alfonso https://orcid.org/0000-0002-2741-5885
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Text and Data Mining valid from 2026-01-01

Version of Record valid from 2026-01-01
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Chapter History

First Online: 1 February 2026