The Roles of Paid Promotion, Social Media Marketing, and Electronic Word of Mouth to Improve the Visitors Intentions in Solo Safari Zoo, Indonesia
Crossref DOI link: https://doi.org/10.1007/978-3-031-96530-2_1
Published Online: 2025-10-11
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mardalis, Ahmad https://orcid.org/0000-0001-7759-6779
Pradana, Adhirajasa Deva Amananta
Saleh, Minhayati https://orcid.org/0000-0002-7992-3734
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 11 October 2025