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Unlocking the Palate: Exploring Consumer Adoption Intentions Towards Virtual Reality (VR) in Wine Tourism Experiences

Crossref DOI link: https://doi.org/10.1007/978-3-031-97088-7_1

Published Online: 2026-02-11

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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