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Harnessing AI and Data Analytics: A Psychological Perspective on Consumer Behaviour and Personalised Digital Marketing in an African Country Context

Crossref DOI link: https://doi.org/10.1007/978-3-031-97088-7_7

Published Online: 2026-02-11

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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